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X [1992] ECR I-131 - Case C-373/90 - MCAD.

- "misleading" comparative advertising.
- parallel imports
- misleading by omission.
1) not misleading to describe a previously registered, but never used, car as "new"
unless a "significant number of consumers" would be deterred if knew of registration.
2) "cheaper" misleading if "significant number of consumers" unaware of specification.
3) "guaranteed" not a false or misleading claim if true.

undefined: unpaid

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