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Verein gegen Unwesen in Handel und Gewerbe Köln eV v Adolf Darbo AG [2000] ECR I-02297 - Case C-465/98 – EEC Directive.

1) “misleading” - presumed expectations of average consumers, i.e. - those who are reasonably well informed, reasonably observant and circumspect.
2) consumers whose purchasing decision depends on the composition of a product will read the list of ingredients and not be misled by declared presence of pectin in jam described as “naturally pure”.
3) average consumer will be aware that pollutants in the atmosphere and pesticides in the ground will lead to the presence of residual quantities thereof in jam.

undefined: unpaid

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