Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256 – Civil.
1) when promise in advertisement not “mere puff”.
2) contractual offer can be made to all the world (but, most advertisements are invitations to treat).
3) binding contract generally requires acceptance of offer to be communicated, but offeror may dispense with such notification.
4) advertisement to be given its plain meaning as public would understand it.
5) “consideration” for a contract can be a benefit to D or detriment to C.
6) no legal reason why person should not be bound by extravagant contractual promises.
undefined: unpaid