Estée Lauder Cosmetics GmbH & Co OHG v Lancaster Group GmbH [2000] ECR I-117 - Case C-220/98.
- misleading.
- disclaimer.
- approximation of laws.
1) restriction on the free movement of goods - proportionality.
2) cultural factors - ECJ concept of "disclaimer" - neutralising information.
3) whether consumer misled is for national court which may rely on survey or expert.
4) whether 10%-15% is "a significant proportion of consumers" to be misled.
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Related case digests
- Gut Springenheide GmbH and Tusky v Oberkreisdirektor des Kreises Steinfurt - Amt für Lebensmittelüberwachung [1998] ECR I-04657 - Case C-210/96.
- "average consumer". 1) misleading to a sufficiently significant proportion of consumers. 2) "misleading" - presumed expectations of average consumers, i.e. - those who are reasonably well informed, reasonably observant and circumspect. 3) court may have recourse to expert's report or consumer research poll.