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Purely Creative Ltd and Ors v Office of Fair Trading [2011] EWCA Civ 920 – Para 31 of Schedule 1, CPUTR.

- meaning of "incurring a cost" for the purposes of para 31.
- provisional view that a literal interpretation is appropriate as consistent with the purpose of a high level of consumer protection required by the EU Directive.
- correct interpretation of para 31 referred to the ECJ.

undefined: unpaid

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