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Zentrale zur Bekämpfung unlauteren Wettbewerbs eV v Plus Warenhandelsgesellschaft mbH, C 304/08, EU:C:[2010]:12 – Annex l and article 4 UCPD.

1) wide scope of “commercial practice” in UCPD.
2) list of commercial practices, in Annex I UCPD, which are regarded as unfair “in all circumstances” is exhaustive.
3) Member States prohibited from adopting more restrictive national measures, even if designed to ensure a higher level of consumer protection.

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