Gut Springenheide GmbH and Tusky v Oberkreisdirektor des Kreises Steinfurt - Amt für Lebensmittelüberwachung [1998] ECR I-04657 - Case C-210/96.
- "average consumer".
1) misleading to a sufficiently significant proportion of consumers.
2) "misleading" - presumed expectations of average consumers, i.e.
- those who are reasonably well informed, reasonably observant and circumspect.
3) court may have recourse to expert's report or consumer research poll.
undefined: unpaid
Related case digests
- Estée Lauder Cosmetics GmbH & Co OHG v Lancaster Group GmbH [2000] ECR I-117 - Case C-220/98.
- misleading. - disclaimer. - approximation of laws. 1) restriction on the free movement of goods - proportionality. 2) cultural factors - ECJ concept of "disclaimer" - neutralising information. 3) whether consumer misled is for national court which may rely on survey or expert. 4) whether 10%-15% is "a significant proportion of consumers" to be misled.