Lidl Belgium GmbH & Co KG v Etablissementen Franz Colruyt NV [2006] ECR I-08501 - Case C-356/04 - MCAD.
- misleading price comparisons.
- comparative advertising.
1) misleading to "average consumers", i.e.
- those who are reasonably well informed, reasonably observant and circumspect.
2) misleading - deception of a significant number of persons.
undefined: unpaid